What is Keyword ? How to Do Keyword Research for SEO in 2023?November 5, 2022
Have you ever done keyword research? Do you know what is Keyword Research and How to Do Keyword Research for SEO in 2023? So for that you have to first understand what is Keyword Research?
While writing content, many bloggers add some keywords whose search volume is very low, due to which they do not know how to get traffic. Especially I have seen that Indian bloggers make this mistake a lot.
Do you also add keywords to your blog post without doing keyword research properly? If you also find keywords in the same way, then do not do it, you will not get any benefit.
Doing keyword research correctly is an art that has to be learned so that the website can grow as quickly as possible. Do you also want to start your own website or have started? Are you getting good traffic on that website? If not then it is your big mistake.
Do you know that 95% of new bloggers close it within about 3 months of starting a website. Because they are not getting traffic. Do you not think that not getting traffic is due to not being able to do keyword research well.
Are you also going to close your website due to lack of traffic? If yes then you should read this article because in this I have told you to do keyword research correctly, most of which are free and some are paid methods.
If you are a beginner blogger and you do not have investment, then I would recommend that you do keyword research in a free way.
Do not worry, I also use the free method for my website as well.
So are you ready to make your website successful? If yes, then let’s first understand what is keyword and how to use it.
What is Keyword?
In the SEO field, the words and topics searched by the user are called keywords. Because of which Google is able to rank the content by understanding its intent.
The smaller the word in reading the keyword, the bigger it is to get up. Keyword research is not a difficult thing to do, just know how to do it.
Keywords are words or phrases typed in Google’s search engine, which are searched by users. Without keywords, you or anyone cannot write an article or any article.
Keyword shows that what you have written in your webpage? How quickly your article will rank, it depends on the keywords written by you, if your article has such keywords that match the keywords searched by users, then your article’s chances of ranking increase.
Like you searched on Google what is Digital Marketing? So these words are called keywords and searching for such keywords only comes in Keyword Research, so let’s understand what is Keyword Research ?
What Is Keyword Research
Keyword research is an important part of SEO. When you do research to select the right keyword for the purpose of ranking your content in search engines.
What kind of keywords are users searching on the most search engines and what are the related keywords of those keywords. This process is called “Keyword Research”.
Before doing Keyword Research, only after seeing the traffic and its competition coming on that keyword, write content on it so that your content can rank in Search Engine.
To do Keyword Research, you also get many tools on the Internet, with the help of which you can do Keyword Research very easily.
If you do not use the right keywords in your content, then Google’s bots will not show your content in their search results because the content is ranked on Google because of keywords.
Types of Keyword
Keywords are mainly of 2 types
- Short Tail Keywords
- Long Tail Keywords
Let me tell you well about them.
Short Tail Keywords
Keywords in which the number of words is from one to three, these types of short keywords are included in Short Tail Keywords. like; “On Page Seo”, “Technical Seo”, “Keyword Research”, “Link Building” etc. are all examples of Short Tail Keywords.
Most short tail keywords are searched by users. That’s why they are also called high ranked keywords. But if the domain score of your website is less than 60 then it is foolish to target these keywords. Because the competition of these keywords is very high.
Long Tail Keywords
Those keywords whose number is 4 or more than 4 are called long-tail keywords. like; “How to Do Keyword Research for SEO in 2023”, “What is Keyword Research ”, “what is SEO ”, “How to Do Keyword Research” etc.
Even though searches work on a long tail keyword, it is easier to rank on a long tail keyword than on a short tail keyword because there is less competition in it.
Google also recommends that you should focus more on long tail keywords instead of short tail keywords. If you are a beginner blogger then you should not try to add short tail keyword to your content at all because it will not get any benefit for you and your hard work will be wasted.
How to Do Keyword Research for SEO in 2023
Now you know what is Keyword Research? And why is it necessary? Now the question comes that how to do Keyword Research for SEO (Search Engine Optimization)?
Let me tell you how you can do Keyword Research? If you want to rank your content in search engines then you must do keyword research. You can do Keyword Research in two ways, Free and Paid.
Let us understand both ways one by one.
How to do Keyword Research in Free
Do you want to do Keyword Research for Free? So you are at the right place, let me tell you how to do Keyword Research for free.
If you are new to the world of Blogger and want to do Keyword Research for your content. But if you cannot invest in Paid Keyword Research Tools, then this article will prove to be very helpful for you.
This process is a bit long but will provide you the best keyword, let me explain the whole process point to point.
First you have to select the keyword. For example, suppose my focus keyword is “How to Do Keyword Research for SEO in 2023”. After this you have to type that keyword in Google Search.
After doing which Google will show you some suggestion. Those keywords will be your related keywords which you have to add to your blog.
I think you will know only this method which will be called basic keyword research because with this you cannot find more keywords.
Then what should I do?
A slightly different method of keyword research is called advance keyword research.
Although there are many ways to do advance keyword research that professional bloggers do, but I understand that all bloggers should do it so that the traffic of their website increases.
Do you want to learn that?
Yes, so let me teach you.
Free Keyword Research Way #1.
After typing your focus keyword in the Google search box, you will have to type an alphabet from “A” to “Z”, so that Google will show some words starting from that alphabet by making them related keywords.
Free Keyword Research Way #2.
Now in this method of advance keyword research, you will have to give space before your keyword, so that you will get a new keyword list, if any suggestion does not show, then you will have to enter * in place of space. After which you can add these keywords to your keyword list.
Free Keyword Research Way #3.
Now in this way, when you enter your focus keyword by typing it in the Google search box, then at the bottom where you will see some more related keywords which are called Late Semantic Indexing (LSI) keywords, it is very useful, you should have them too. Should be included in your keyword list.
So these are the three most effective advance keyword research techniques, which I do myself and recommend to you too.
Free Keyword Research Tools
You can also use some Free Keyword Research Tools. These tools are as follows;
How to do Paid Keyword Research
If you are a Mediocre Blogger and you have launched a website and started earning from it, then it is good for you to invest in Paid Keyword Research Tool to grow your website.
If you want to use any Paid Keyword Research Tool, then I would suggest you Ahref and SEMrush for both these tools.
Apart from these, there are many other Paid Tools available on the Internet, whose names I will tell you below. With the help of which you can easily select the best keywords for your content and rank your content on Google according to the search volume of the keyword and the ranking of the keyword.
Paid Keyword Research Tools
There are countless Paid Keyword Research Tools on the Internet, out of which you can use any. These tools are as follows;
- Ahrefs Keyword Explorer
- Long Tail Pro
- Keyword Tool
- Moz Keyword Explorer
Benefits of Keyword Research
As you know what is Keyword Research? But do you know what are the benefits of Keyword Research? If not, then I will tell you what are the benefits of Keyword Research for you?
Here are some Points Relative to the Benefits of Keyword Research –
- Before writing any article, it is important to know in which subject the interest of your visitors is more, write more articles relative to which topic they like the most in your article, this will bring more traffic to your article.
- By doing Keyword Research, you can use such keywords for your article which are used more in searching
- . Best keyword research tools should be used for Keyword Research.
- Google itself gives many suggestions of keywords searched by any user in its search engine, you can make your content more meaningful by using these suggestions in your article.
- By having meaningful and relevant keywords in your content, your visitors get accurate information, which makes their experience good and this benefits your content, there is a traffic increase on your article.
What is the difference between Quality Of Keyword and Quantity Of Keyword
Do you know how to write a good article? If not, then I will tell you how to write a perfect article. To write an article, it is very important for you to know two things.
- 1. Quality Of Keyword
- 2. Quantity Of Keyword
First, let me tell you about the Quality of Keywords, the increase of any article depends on how you have selected keywords for your article, if you add such keywords to the article whose quality is very good, that means you have your content.
Whatever I write makes sense of it, then your visitors know that here their time will not be wasted, but their time will be invested. Also, they will come to your article more and more, this is called “Quality of Keyword“.
Now let me tell you about the Quantity of keywords, the decrease of any article also depends on how you have selected keywords for your article, if you have added such keywords to your article whose Quantity is very high.
And they do not make any sense, this will not have a good effect on your visitors and your article will be a useful article for them.
FAQ About Keyword
Q.1: What is Keyword Density?
Ans: In Simple Words, Keyword Density is a quantity number. Because of this, you know by knowing that how many words are there in your article and how many times the main keyword has been used in the article. Keyword research is very important for On Page SEO, only through this you can get your article ranked. In Keyword Research Density, Main Keyword has to be used more as well as Related Keywords have to be used as well.
Q.2 : What is Generic Keywords?
Ans: Generic keywords can also be called broad keywords, in which a short tail keyword is used which has a lot of reach. It is very difficult to rank in Google on any generic keyword because its competition is very high. If you are a new blogger then do not use such keywords at all. Instead, you can easily rank your website by using long tail keywords. Google also recommends that it is useless to target any generic keyword unless the authority of your website is 60+.
Q.3 : What is Brand Keywords?
Ans: Branded keywords are some such keywords in which there is a brand name of a company or website or any variation thereof. Like SEMrush is a branded keyword in semrush.com. You cannot use these branded keywords in your domain name and if you do, you may have to pay a fine. Before adding branded keywords to your content, it is right to have their terms & conditions without permission, branded keywords cannot be used anywhere on the online platform.
Friends, in this article you have learned what is Keyword Research? Through Keyword Research, you can make your article Meaningful and Impeccable.
Doing Keyword Research before writing any article has many benefits to your webpage, so now you must have understood how important it is to do Keyword Research.
If there is anything that you don’t understand then please do comment I will reply to each and every comment.